WWCS Captures the Yellow Jersey & Licenses Tour De France:

LE TOUR DE FRANCE BRAND LICENSED FOR BIKES TO WORLD WIDE CYCLE SUPPLY CO.

(New York) January 17, 2007 - A global license for bicycles was granted to World Wide Cycle Supply (WWCS) by ASO for its Tour de France brand. The deal was completed by its licensing agency MODA who identified World Wide Cycle Supply as the perfect licensing partner for the Tour de France.

Michelle Alfandari, President of MODA International Marketing, said, “World Wide Cycle Supply is a company that has a passion for the sport and a deep understanding of the Tour. They are a proven entity being in the business for 12 years while building a reputation with their Iron Horse brand. Their product development acumen will ensure that Le Tour de France branded bicycles will be unique not just in the branding, but in the design of the bikes themselves.”

Alfandari says, “The Tour de France is the quintessential quality and performance brand for cycling – whether the bicycles are used for pleasure, sport, or transportation. WWCS will develop high quality bicycles for kids and adults, including road bikes, comfort bikes, mountain bikes etc., at price points that will make the sport and cycling accessible to all.”

The Tour de France event is over 100 years old – once a year it celebrates and represents one of the most grueling, difficult, strenuous, endurance sporting events of all time. Participants and enthusiasts come from all over the world making the “brand” a global icon for cycling. As a matter of fact, the Mayor of London is very interested in promoting the Tour to influence Londoners to take up bicycling as a mode of transportation. The Tour has essentially transcended being solely a remarkable “event” to the stand-alone global brand for cycling and active/healthy lifestyles.

Jeremy Botton, Directeur Marketing Adjoint Image-Marques-Produits Derives of ASO/Tour de France said that he is very pleased with the association and looks forward to a long-term relationship with WWCS. “I am particularly pleased that the Tour de France will be extended to bikes that will encourage people of all ages to participate in cycling. Cycling is one of the few inclusive sports with broad appeal to kids and adults of all ages. We want to encourage cycling for the fun of cycling and the health benefits – both to the individual as well as for the environment when used as a mode of transportation”.

Stew Barnett, President of WWCS said that the Tour de France gives him a brand with worldwide acclaim – known not just by enthusiasts – and will provide instant recognition for a quality line of affordably priced bicycles. “We are very proud to be part of a team that will build this brand beyond the ‘event’, encouraging people to participate in cycling as sporting activity for a healthy lifestyle, and as an environmentally sound mode of transportation.”

Licensing of the Tour de France brand will extend to additional product categories such as helmets, bicycle accessories, bike racks, strollers/joggers/trailers, t-shirts, caps, lifestyle apparel and apparel accessories.

WWCS Opens it's Doors in a New Facility in Holbrook,NY:

2007 is beginging to become a banner year for World Wide Cycle Supply, on top of the consistant growth the company is under. There has also been a new look, a new attitude, along with a new building (pictured right). The company has relocated to a new facility in at 1699 Church St. Holbrook, NY

The New 25,000 sq. ft new building boasts a larger showroom, 2 conference rooms, full kitchen amoungst providing room to grow this is already constantly expanding company.

Iron Horse Riders Sam Hill & Sabrina Jonnier are the UCI Downhill World Champs:

On Saturday 26 August, competition at the Mountain Bike World Championships shifted from cross-country to downhill where the Ironhorse riders, Sabrina Jonier and Sam Hill dominated the womens and mens elite races.

Elite Women Downhill

For the elite categories, the high winds that had plagued the Juniors earlier had died down, but as the women were about to start, heavy cloud cover began to roll in, and everyone started to worry about rain. Thankfully, the rain held off, as France's Sabrina Jonnier [Ironhorse] won the world title that has eluded her during the reign of countrywomen Anne-Caroline Chausson.

Jonnier admitted to feeling the pressure of following in Chausson's tracks. "It is pretty hard, yes. Everyone always talks about Anne-Caroline, and I have ridden in her shadow for so long. I wanted to win very much this year, and I prepared all winter for this race. I've waited for this for so long, it is like a dream."

Elite Men Downhill

Sam Hill [ironhorse] gave Australia it's first ever Elite men's world title; a somewhat surprising fact given the depth of Australian riders in the men's field. Hill was joined on the podium by former world champion Greg Minnaar (South Africa) and fellow Aussie Nathan Rennie, who had finished first in qualifying. Steve Peat finished just off the podium, in fourth place, while Gee Atherton squeaked into the top ten in ninth position.

"I was pretty nervous waiting for those last guys to come down" Hill admitted. "Nathan (Rennie) was pretty close to my time in qualifying. I had struggled earlier in the week when the course was wet, but luckily the rain held off today and it was dry for my run. I'm actually pretty surprised to be up here; I didn't think I could make up that much time from qualifying. My run was flawless. I tried to be smooth; not lose too much time in the technical bits, and start pedaling right away when I was through them."